“We were really lucky to be able to include Heine’s insights and knowledge on sound branding in a recent Hack-the-Holiday’s event we led for a retail client. Our goal is to help people think differently […]
Diversifying the world stage
“We were really lucky to be able to include Heine’s insights and knowledge on sound branding in a recent Hack-the-Holiday’s event we led for a retail client. Our goal is to help people think differently […]
See what the press has to say – medias like ABC News, Danish Broadcasting Corporation, DR P4, GAFFA, etc…
Inspiring audiences worldwide, challenging the status quo and creating impactful experiences – that’s what I do! Combining my entrepreneurial spirit with my love of music and its power to connect (with) people, I work with […]
Combining my love for music and its power to connect (with) people, I am working on various projects worldwide. These are a few of my current involvements. Changing the World, One Voice at a […]
NGO fundraising in pandemic times The international NGO Make Music Matter, working in 8 countries with its innovative music therapy program Healing in Harmony, is constantly, like many other NGOs, looking to raise funds for […]
From 9 years of a local 40,000 people audience in-person…to a first-time global 1.5M views virtual festival Canada’s largest South Asian festival since 2011 was used to a 40,000 people audience in-person – enter the […]
Reimagining the voices and journeys of trauma survivors A4A (Artists for Artists) Records & Publishing is home for recordings and projects that are changing the world – one voice at a time – by representing […]
The Canadian-based NGO, Make Music Matter, and its partnering record label, A4A Music (Records & Publishing), wanted to highlight their new release Healing in Harmony Greatest Hits Vol. 1 – a beautiful blue vinyl featuring […]
Sunday Bloody Sunday A4A’s cover of U2’s Sunday Bloody Sunday (August 2019) featuring Canadian artists, acts as a tool of advocacy for the crisis currently unfolding in Sudan, Africa. The release has come to life […]
Rated as the #1 festival at Mississauga Celebration Square by the City of Mississauga, and MARTY Award Winner for Festival of the Year 2019 – a festival with more than 40,000 attendées over two days […]
This festival, focusing on world music and dance, is an annual festival in Brampton, ON, Canada, from the non-profit organization operating under the MonstrARTity Creative Community & Monster Creative Collective trademarks. Booking Talent As Programming Lead, I act as the point […]
New Approach: Shopping Malls across Canada In collaboration with the Canadian multi-award-winning innovation facilitation company, Traction Strategy, I was in charge of presenting the field of sound branding to a leading retail client that has […]
In co-operation with the Swiss sound artist, Andres Bosshard, I work on sounds for the almost one year long sound art installation “Sonic Ark, Cycle of the Ear” – a world premiere at the Aarhus 2017, European […]
The TEDxAarhus, a part of the worldwide TEDx community, had the wish to distinguish itself from the other TEDx’ers worldwide. The solution was the creation of a complete sound brand identity for the organization to optimize […]
As one of the first researchers in Denmark, I investigated the meaning and development of the signature tunes of the Danish Broadcasting Corporation. This national cultural heritage dates back to the 1920s. Findings From Research:Modernity & Tradition In my master’s […]
The Danish radio promotion company, Fono Pro, wanted to clearly communicate its values and mission. The focus of the company was to make the musicians’ and the record labels’ releases “louder” i.e. promotion and airplay. ‘We […]
Apollon Records – a new indie label in Scandinavia anno 2009. I was responsible for building this new record label from scratch which involved developing the strategy, finding artists, A&R, PR, and more in Northern Europe. Building Label […]
Since 2009, I’ve been working in the music business. I kicked off in the Scandinavian music business in 2009 building a record label from scratch, growing artists and making international collaborations. Releasing Lil Wayne in […]
Get a kickstart with an interesting presentation! All lectures, talks and workshops will be customized to the audience, context and purpose. Please contact me to hear more, or get inspired below. Music & Entrepreneurship Why do we as […]