From 9 years of a local 40,000 people audience in-person…to a first-time global 1.5M views virtual festival Canada’s largest South Asian festival since 2011 was used to a 40,000 people audience in-person – enter the […]
Diversifying the world stage
From 9 years of a local 40,000 people audience in-person…to a first-time global 1.5M views virtual festival Canada’s largest South Asian festival since 2011 was used to a 40,000 people audience in-person – enter the […]
Reimagining the voices and journeys of trauma survivors A4A (Artists for Artists) Records & Publishing is home for recordings and projects that are changing the world – one voice at a time – by representing […]
The Canadian-based NGO, Make Music Matter, and its partnering record label, A4A Music (Records & Publishing), wanted to highlight their new release Healing in Harmony Greatest Hits Vol. 1 – a beautiful blue vinyl featuring […]
Sunday Bloody Sunday A4A’s cover of U2’s Sunday Bloody Sunday (August 2019) featuring Canadian artists, acts as a tool of advocacy for the crisis currently unfolding in Sudan, Africa. The release has come to life […]
Apollon Records – a new indie label in Scandinavia anno 2009. I was responsible for building this new record label from scratch which involved developing the strategy, finding artists, A&R, PR, and more in Northern Europe. Building Label […]
Combining my love for music and its power to connect (with) people, I am working on various projects worldwide. These are a few of my current involvements. Changing the World, One Voice at a […]