New Approach: Shopping Malls across Canada In collaboration with the Canadian multi-award-winning innovation facilitation company, Traction Strategy, I was in charge of presenting the field of sound branding to a leading retail client that has […]
Diversifying the world stage
New Approach: Shopping Malls across Canada In collaboration with the Canadian multi-award-winning innovation facilitation company, Traction Strategy, I was in charge of presenting the field of sound branding to a leading retail client that has […]
The TEDxAarhus, a part of the worldwide TEDx community, had the wish to distinguish itself from the other TEDx’ers worldwide. The solution was the creation of a complete sound brand identity for the organization to optimize […]
As one of the first researchers in Denmark, I investigated the meaning and development of the signature tunes of the Danish Broadcasting Corporation. This national cultural heritage dates back to the 1920s. Findings From Research:Modernity & Tradition In my master’s […]
The Danish radio promotion company, Fono Pro, wanted to clearly communicate its values and mission. The focus of the company was to make the musicians’ and the record labels’ releases “louder” i.e. promotion and airplay. ‘We […]